DATA PROTECTION

DATA PROTECTION

This data protection declaration clarifies the type, scope and purpose of the processing of personal data (hereinafter referred to as “data”) within our online offer and the websites, functions and contents connected to it, as well as external online presences, e.g. our social media profile (hereinafter collectively referred to as the “online offer”). With regard to the terminology used, e.g. “Processing” or “responsible person”, we refer to the definitions in Art. 4 of the General Data Protection Regulation (GDPR)

Andreas Reimer
Webdesign-order

Box 48 01 11
D – 48078 Munster

Email: info@webdesign-order.de
https://www.webdesign-order.de

Contact data protection officer:

Owner Andreas Reimer
E-Mail: info@webdesign-order.de

Types of data processed:

– Inventory data (e.g., names, addresses).
– Contact details (e.g., email, telephone numbers).
– Content data (e.g., text input, photographs, videos).
– Usage data (e.g., websites visited, interest in content, access times).
– Meta / communication data (e.g., device information, IP addresses).

Categories of data subjects

Visitors and users of the online offer (in the following we refer to the data subjects collectively as “users”).

Purpose of processing

– Providing the online offer, its functions and content.
– Answering contact inquiries and communicating with users.
– Safety measures.
– Range measurement / marketing

Terms used

“Personal data” is all information that relates to an identified or identifiable natural person (hereinafter “data subject”); A natural person is considered to be identifiable, if he or she can be identified directly or indirectly, in particular by assigning an identifier such as a name, an identification number, location data, an online identifier (eg cookie) or one or more special features, expressing the physical, physiological, genetic, psychological, economic, cultural or social identity of this natural person.

“Processing” is any process carried out with or without the help of automated processes or any such series of processes in connection with personal data. The term goes far and covers practically every handling of data.

“Pseudonymization” means the processing of personal data in such a way that the personal data can no longer be assigned to a specific data subject without the use of additional information, provided that this additional information is kept separately and is subject to technical and organizational measures that ensure that the personal data cannot be assigned to an identified or identifiable natural person.

“Profiling” means any type of automated processing of personal data, which consists in the fact that this personal data is used to evaluate certain personal aspects relating to a natural person, in particular aspects relating to work performance, economic situation, health, personal Analyze or predict the preferences, interests, reliability, behavior, location or change of location of this natural person.

The “person responsible” is the natural or legal person, public authority, agency or other body that alone or together with others decides on the purposes and means of processing personal data.

“Processor” means a natural or legal person, public authority, agency or other body that processes personal data on behalf of the person responsible.

Relevant legal bases

In accordance with Art. 13 GDPR, we will inform you of the legal basis for our data processing. Unless the legal basis is mentioned in the data protection declaration, the following applies: The legal basis for obtaining consent is Art. 6 Para. 1 lit. a and Art. 7 GDPR, the legal basis for processing for the performance of our services and implementation of contractual measures as well as answering inquiries is Art. 6 Para. 1 lit. b GDPR, the legal basis for processing to fulfill our legal obligations is Art. 6 Para. 1 lit. c GDPR, and the legal basis for processing to protect our legitimate interests is Art. 6 Para. 1 lit. f GDPR. In the event that vital interests of the data subject or another natural person require the processing of personal data, Art. 6 para. 1 lit. d GDPR serves as the legal basis.

Safety measures

In accordance with Art. 32 GDPR, we will take appropriate technical considerations, taking into account the state of the art, the implementation costs and the type, scope, circumstances and purposes of processing, as well as the different probability and severity of the risk to the rights and freedoms of natural persons and organizational measures to ensure a level of protection appropriate to the risk.

SSL encryption

This site uses SSL encryption for security reasons and to protect the transmission of confidential content, such as inquiries that you send to us as the site operator. You can recognize an encrypted connection by the fact that the address line of the browser changes from “http: //” to “https: //” and by the lock symbol in your browser line. If SSL encryption is activated, the data that you transmit to us cannot be read by third parties.

The measures include, in particular, ensuring the confidentiality, integrity and availability of data by controlling the physical access to the data, as well as the access, input, transfer, securing availability and its separation. Furthermore, we have set up procedures that guarantee the exercise of data subject rights, deletion of data and reaction to data threats. We also take the protection of personal data into account when developing or selecting hardware, software and processes, in accordance with the principle of data protection through technology design and data protection-friendly default settings (Art. 25 GDPR).

Cooperation with processors and third parties

If we disclose data to other people and companies (processors or third parties) as part of our processing, transmit them to them or otherwise grant them access to the data, this will only be done on the basis of legal permission (e.g. if the data is transmitted to third parties, as to payment service providers, in accordance with Art. 6 Para. 1 b GDPR for the fulfillment of the contract), you have consented, a legal obligation provides for this or on the basis of our legitimate interests (e.g. when using agents, web hosts, etc.).

If we commission third parties to process data on the basis of a so-called “order processing contract”, this is done on the basis of Art. 28 GDPR.

Transfers to third countries

If we process data in a third country (i.e. outside the European Union (EU) or the European Economic Area (EEA)) or if this is done as part of the use of third-party services or disclosure or transmission of data to third parties, this will only take place if it is carried out to fulfill our (pre) contractual obligations, based on your consent, on the basis of a legal obligation or on the basis of our legitimate interests. Subject to legal or contractual permissions, we process or have the data processed in a third country only if the special requirements of Art. 44 ff. GDPR are met. I.e. the processing takes place e.g. on the basis of special guarantees, such as the officially recognized determination of a data protection level corresponding to the EU (e.g. for the USA through the “Privacy Shield”) or compliance with officially recognized special contractual obligations (so-called “standard contractual clauses”).

Rights of data subjects

You have the right to request confirmation as to whether the data in question are being processed and for information about this data and for further information and a copy of the data in accordance with Art. 15 GDPR.

You have accordingly. Art. 16 DSGVO the right to request the completion of the data concerning you or the correction of the incorrect data concerning you.

In accordance with Art. 17 GDPR, you have the right to request that the data in question be deleted immediately, or alternatively, in accordance with Art. 18 GDPR, to request that the processing of the data be restricted.

You have the right to request that the data concerning you, which you have provided to us, be received in accordance with Art. 20 GDPR and to request their transmission to other responsible parties.

You have also gem. Art. 77 GDPR the right to lodge a complaint with the competent supervisory authority.

Right of withdrawal

You have the right to give consent in accordance with Revoke Art. 7 Para. 3 GDPR with effect for the future

Right to object

You can object to the future processing of your data in accordance with Art. 21 GDPR at any time. The objection can in particular be made against processing for direct marketing purposes.

Cookies and right to object to direct mail

“Cookies” are small files that are stored on users’ computers. Different information can be stored within the cookies. A cookie is primarily used to store information about a user (or the device on which the cookie is stored) during or after their visit within an online offer. Temporary cookies, or “session cookies” or “transient cookies”, are cookies that are deleted after a user leaves an online offer and closes his browser. In such a cookie e.g. the content of a shopping cart in an online shop or a login status can be saved. Cookies are referred to as “permanent” or “persistent” and remain saved even after the browser is closed. For example, the login status is saved if the users visit it after several days. Such a cookie can also be used to store the interests of users who are used for range measurement or marketing purposes. A “third party cookie” refers to cookies that are offered by providers other than the person responsible for operating the online offer (otherwise, if they are only their cookies, we speak of “first party cookies”).

We can use temporary and permanent cookies and clarify this in the context of our data protection declaration.

If users do not want cookies to be stored on their computer, they are asked to deactivate the corresponding option in the system settings of their browser. Stored cookies can be deleted in the system settings of the browser. The exclusion of cookies can lead to functional restrictions of this online offer.

A general objection to the use of cookies used for online marketing purposes can be found on a large number of services, especially in the case of tracking, via the US website http://www.aboutads.info/choices/ or the EU website http://www.youronlinechoices.com/ be explained. Furthermore, cookies can be saved by switching them off in the browser settings. Please note that not all functions of this online offer can then be used.

Deletion of data

The data processed by us is deleted in accordance with Art. 17 and 18 GDPR or its processing is restricted. Unless expressly stated in this data protection declaration, the data stored by us will be deleted as soon as they are no longer required for their intended purpose and there are no legal storage obligations to prevent deletion. If the data is not deleted because it is required for other and legally permissible purposes, its processing will be restricted. I.e. the data will be blocked and not processed for other purposes. This applies e.g. for data that must be kept for commercial or tax law reasons.

According to legal requirements in Germany, storage is carried out in particular for 10 years in accordance with §§ 147 Paragraph 1 AO, 257 Paragraph 1 No. 1 and 4, Paragraph 4 HGB (books, records, management reports, accounting documents, trading books, more relevant for taxation Documents, etc.) and 6 years according to § 257 Paragraph 1 No. 2 and 3, Paragraph 4 HGB (commercial letters).

According to legal requirements in Austria, storage is carried out for 7 years in particular in accordance with Section 132 (1) BAO (accounting documents, receipts / invoices, accounts, receipts, business papers, statement of income and expenses, etc.) for 22 years in connection with land and for 10 years for documents in connection with electronically provided services, telecommunication, radio and television services, which are provided to non-entrepreneurs in EU member states and for which the Mini-One-Stop-Shop (MOSS) is used.

Business related processing

We also process
– Contract data (e.g., object of contract, term, customer category).
– Payment data (e.g. bank details, payment history)
from our customers, prospects and business partners for the purpose of providing contractual services, service and customer care, marketing, advertising and market research.

Order processing in the online shop and customer account

We process our customers’ data as part of the ordering processes in our online shop in order to enable them to select and order the selected products and services, as well as their payment and delivery, or execution.

The processed data include inventory data, communication data, contract data, payment data and the people affected by the processing include our customers, interested parties and other business partners. Processing is carried out for the purpose of providing contractual services in the context of operating an online shop, billing, delivery and customer services. We use session cookies to store the contents of the shopping cart and permanent cookies to save the login status.

Processing takes place on the basis of Art. 6 Para. 1 lit. b (Execution of order processes) and c (Archiving required by law) GDPR. The information marked as required is required to justify and fulfill the contract. We only disclose the data to third parties within the scope of delivery, payment or within the scope of legal permits and obligations towards legal advisers and authorities. The data will only be processed in third countries if this is necessary to fulfill the contract (e.g. at the customer’s request for delivery or payment).

Users can optionally create a user account, in particular by viewing their orders. As part of the registration, the required mandatory information is communicated to the users. The user accounts are not public and cannot be indexed by search engines. If users have terminated their user account, their data with regard to the user account will be deleted, subject to their retention for commercial or tax law reasons in accordance with Art. 6 Para. 1 lit. c GDPR necessary. Information in the customer account remains until it is deleted with subsequent archiving in the event of a legal obligation. It is the responsibility of the users to back up their data if the termination is successful before the end of the contract.

As part of the registration and renewed registration and use of our online services, we save the IP address and the time of the respective user action. The storage takes place on the basis of our legitimate interests, as well as the user’s protection against misuse and other unauthorized use. This data is not passed on to third parties, unless it is necessary to pursue our claims or there is a legal obligation to do so in accordance with. Art. 6 para. 1 lit. c GDPR.

The deletion takes place after expiry of statutory warranty and comparable obligations, the necessity of storing the data is checked every three years; in the case of statutory archiving obligations, deletion takes place after their expiry (end of commercial law (6 years) and tax law (10 years) retention period).

Agency services

We process the data of our customers as part of our contractual services, which include conceptual and strategic advice, campaign planning, software and design development / consulting or maintenance, implementation of campaigns and processes / handling, server administration, data analysis / consulting services and training services.

We process inventory data (e.g., customer master data, such as names or addresses), contact data (e.g., email, telephone numbers), content data (e.g., text input, photographs, videos), contract data (e.g., subject matter of the contract, term), payment data (e.g., Bank details, payment history), usage and metadata (e.g. as part of the evaluation and success measurement of marketing measures). We generally do not process special categories of personal data, unless they are part of a commissioned processing. Those affected include our customers, prospective customers and their customers, users, website visitors or employees as well as third parties. The purpose of processing is to provide contractual services, billing and our customer service. The legal basis for processing results from Art. 6 Para. 1 lit. b GDPR (contractual services), Art. 6 Para. 1 lit. f GDPR (analysis, statistics, optimization, security measures). We process data that are necessary for the establishment and fulfillment of the contractual services and point out the necessity of their specification. Disclosure to external parties only takes place if it is required in the context of an order. When processing the data provided to us in the context of an order, we act in accordance with the instructions of the client and the legal requirements for order processing in accordance with. Art. 28 GDPR and process the data for no other purposes than those specified in the order.

We delete the data after expiry of statutory warranty and comparable obligations. the necessity of storing the data is checked every three years; in the case of statutory archiving obligations, deletion takes place after its expiry (6 years, in accordance with section 257 (1) HGB, 10 years, in accordance with section 147 (1) AO). In the case of data that has been disclosed to us in the context of an order by the client, we delete the data in accordance with the specifications of the order, generally after the end of the order.

Therapeutic services and coaching

We process the data of our clients and interested parties and other clients or contractual partners (referred to collectively as “clients”) in accordance with Art. 6 Para. 1 lit. b) GDPR, in order to provide you with our contractual or pre-contractual services. The data processed here, the type, scope and purpose and the necessity of their processing are determined by the underlying contractual relationship. The processed data generally includes the client’s inventory and master data (e.g., name, address, etc.), as well as the contact details (e.g., email address, telephone, etc.), the contract data (e.g., services used, Fees, names of contact persons, etc.) and payment data (e.g., bank details, payment history, etc.).

As part of our services, we can also special categories of data acc. Process Art. 9 Para. 1 GDPR, in particular information on the health of clients, possibly with reference to their sexual life or sexual orientation, ethnic origin or religious or ideological convictions. For this, we collect, if necessary, according to Art. 6 para. 1 lit. a., Art. 7, Art. 9 Para. 2 lit. a. GDPR with the express consent of the clients and otherwise process the special categories of data for purposes of health care on the basis of Art. 9 Para. 2 lit. h. GDPR, § 22 Paragraph 1 No. 1 b. BDSG.

If required for the fulfillment of the contract or legally required, we disclose or transmit the data of the clients in the context of communication with other specialists, necessary or typically involved third parties, e.g. Billing agencies or comparable service providers, insofar as this corresponds to the provision of our services in accordance with Art. 6 para. 1 lit b. GDPR serves, legally according to Art. 6 para. 1 lit c. GDPR is mandatory, our interests or those of the clients in an efficient and inexpensive health care as a legitimate interest acc. Art. 6 para. 1 lit f. GDPR serves or acc. Art. 6 para. 1 lit d. GDPR is necessary. to protect the vital interests of clients or another natural person or within the scope of a consent in accordance with Art. 6 para. 1 lit. a., Art. 7 GDPR.

The data will be deleted if the data is no longer required to fulfill contractual or statutory care obligations and to deal with any warranty and comparable obligations, the necessity of storing the data being checked every three years; otherwise, the statutory retention requirements apply.

Contractual benefits

We process the data of our contractual partners and interested parties as well as other clients, customers, clients, clients or contractual partners (uniformly referred to as “contractual partners”) in accordance with Art. 6 Para. 1 lit. b. GDPR to provide you with our contractual or pre-contractual services. The data processed here, the type, scope and purpose and the necessity of their processing are determined by the underlying contractual relationship.

The processed data includes the master data of our contractual partners (e.g., names and addresses), contact details (e.g. email addresses and telephone numbers) as well as contract data (e.g., services used, contract content, contractual communication, names of contact persons) and payment data (e.g., Bank details, payment history).

We generally do not process special categories of personal data, unless they are part of commissioned or contractual processing.

We process data that are necessary for the establishment and fulfillment of the contractual services and point out the necessity of their specification, unless this is evident to the contractual partners. Disclosure to external persons or companies only takes place if it is required under a contract. When processing the data provided to us in the context of an order, we act in accordance with the instructions of the client and the legal requirements.

As part of the use of our online services, we can save the IP address and the time of the respective user action. The storage takes place on the basis of our legitimate interests, as well as the interests of users in protecting against misuse and other unauthorized use. This data is not passed on to third parties, unless it is used to pursue our claims in accordance with. Art. 6 para. 1 lit. f. GDPR required or there is a legal obligation to do so in accordance with. Art. 6 para. 1 lit. c. GDPR.

The data will be deleted if the data are no longer required to fulfill contractual or statutory care obligations and to deal with any warranty and comparable obligations, the necessity of storing the data being checked every three years; otherwise, the statutory retention requirements apply.

External payment service providers

We use external payment service providers through whose platforms the users and we can make payment transactions (e.g., each with a link to the data protection declaration, Paypal (https://www.paypal.com/de/webapps/mpp/ua/privacy-full), Klarna (https://www.klarna.com/de/datenschutz/), Skrill (https://www.skrill.com/de/fusszeile/datenschutzrichtlinie/), Giropay (https://www.giropay.de/ legal / data protection terms and conditions /), Visa (https://www.visa.de/datenschutz), Mastercard (https://www.mastercard.de/de-de/datenschutz.html), American Express (https: / /www.americanexpress.com/de/content/privacy-policy-statement.html)

In the context of fulfilling contracts, we use the payment service providers on the basis of Art. 6 Para. 1 lit. b. GDPR. For the rest, we use external payment service providers based on our legitimate interests in accordance with Art. 6 para. 1 lit. b. GDPR in order to offer our users effective and secure payment options.

The data processed by the payment service providers include inventory data, such as the name and address, bank details, such as Account numbers or credit card numbers, passwords, TANs and checksums as well as the contract, sums and recipient-related information. The information is required to complete the transactions. However, the data entered will only be processed and saved by the payment service providers. I.e. we do not receive any account or credit card-related information, only information with confirmation or negative information about the payment. The data may be transmitted by the payment service provider to credit agencies. The purpose of this transmission is to verify identity and creditworthiness. For this we refer to the terms and conditions and data protection notices of the payment service providers.

The terms and conditions and the data protection notices of the respective payment service providers apply to the payment transactions, which can be called up within the respective websites or transaction applications. We also refer to these for further information and assertion of cancellation, information and other data subject rights.

Administration, financial accounting, office organization, contact management

We process data in the context of administrative tasks as well as the organization of our company, financial accounting and compliance with legal obligations, such as archiving. We process the same data that we process as part of the provision of our contractual services. The processing bases are Art. 6 Para. 1 lit. c. GDPR, Art. 6 Para. 1 lit. f. GDPR. Customers, interested parties, business partners and website visitors are affected by the processing. The purpose and our interest in processing lies in administration, financial accounting, office organization, archiving of data, i.e. tasks that serve to maintain our business activities, perform our tasks and provide our services. The deletion of the data with regard to contractual services and contractual communication corresponds to the information mentioned in these processing activities.

We disclose or transmit data to the financial administration, consultants such as tax advisors or auditors as well as other fee agencies and payment service providers.

Furthermore, based on our business interests, we store information about suppliers, organizers and other business partners, e.g. for later contact. We generally store this mostly company-related data permanently.

Business analysis and market research

In order to operate our business economically, to be able to recognize market trends, wishes of the contractual partners and users, we analyze the data available to us regarding business transactions, contracts, inquiries, etc. We process inventory data, communication data, contract data, payment data, usage data, metadata on the basis of Art 6 para. 1 lit. f. GDPR, whereby the data subjects include contractual partners, interested parties, customers, visitors and users of our online offer.

The analyzes are carried out for the purpose of business evaluations, marketing and market research. We can provide the profiles of registered users with information, e.g. regarding their services used. The analyzes help us to increase user-friendliness, optimize our offer and business efficiency. The analyzes serve us alone and are not disclosed externally unless they are anonymous analyzes with summarized values.

If these analyzes or profiles are personal, they will be deleted or anonymized upon termination of the user, otherwise after two years from the conclusion of the contract. Incidentally, the overall business analysis and general trend.

Provision of our statutory and business services

We process the data of our members, supporters, interested parties, customers or other persons in accordance with Art. 6 Para. 1 lit. b. GDPR, if we offer contractual services to them or in the context of an existing business relationship, e.g. towards members, take action or are themselves recipients of benefits and benefits. In addition, we process the data of data subjects in accordance with Art. 6 para. 1 lit. f. GDPR based on our legitimate interests, e.g. if it concerns administrative tasks or public relations.

The data processed here, the type, scope, purpose and necessity of their processing are determined by the underlying contractual relationship. This basically includes inventory and master data of the persons (e.g., name, address, etc.), as well as the contact details (e.g., email address, telephone, etc.), the contract data (e.g., services used, content communicated and Information, names of contact persons) and, insofar as we offer services or products subject to payment, payment details (e.g. bank details, payment history, etc.).

We delete data that are no longer required to fulfill our statutory and business purposes. This is determined according to the respective tasks and contractual relationships. In the case of business processing, we keep the data for as long as it may be relevant for the business transaction, as well as with regard to any warranty or liability obligations. The necessity of storing the data is checked every three years; otherwise, the statutory retention requirements apply.

Participate in affiliate partner programs

Within our online offer, we use our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer) in accordance with. Art. 6 para. 1 lit. f GDPR, customary tracking measures insofar as these are necessary for the operation of the affiliate system. Below we explain the technical background to the users.

The services offered by our contractual partners can also be advertised and linked on other websites (so-called affiliate links or after-buy systems, e.g. if links or third-party services are offered after a contract has been concluded). The operators of the respective websites receive a commission if users follow the affiliate links and then take advantage of the offers.

In summary, it is necessary for our online offer that we can track whether users who are interested in affiliate links and / or the offers available from us, then take advantage of the offers at the instigation of the affiliate links or our online platform. For this purpose, the affiliate links and our offers are supplemented by certain values ​​that are part of the link or otherwise, e.g. in a cookie. The values ​​include in particular the initial website (referrer), time, an online identifier of the operator of the website on which the affiliate link was located, an online identifier of the respective offer, an online identifier of the user, as well as tracking specific values ​​such as Advertising media ID, partner ID and categorizations.

The online identifiers of the users we use are pseudonymous values. I.e. the online identifiers themselves do not contain any personal data such as names or email addresses. They only help us to determine whether the same user who clicked on an affiliate link or was interested in an offer through our online offer took advantage of the offer, i.e. e.g. has concluded a contract with the provider. However, the online identifier is personal insofar as the partner company and also us have the online identifier together with other user data. This is the only way the partner company can tell us whether the user has taken advantage of the offer and we e.g. can withdraw the bonus.

Amazon affiliate program

On the basis of our legitimate interests (ie interest in the economic operation of our online offer within the meaning of Art. 6 Para. 1 lit. the placement of advertisements and links to Amazon.de advertising reimbursement can be earned (so-called affiliate system). I.e. As an Amazon partner, we earn from qualified purchases.

Amazon uses cookies to be able to trace the origin of the orders. Among other things, Amazon can recognize that you clicked the partner link on this website and then purchased a product from Amazon.

Further information on data use by Amazon and options for objection can be found in the company’s data protection declaration: https://www.amazon.de/gp/help/customer/display.html?nodeId=201909010.

Note: Amazon and the Amazon logo are trademarks of Amazon.com, Inc. or one of its affiliates.

Booking.com affiliate program

On the basis of our legitimate interests (ie interest in the economic operation of our online offer within the meaning of Art. 6 Para. 1 lit. GDPR), we are participants in the partner program of Booking.com, which was designed to provide a medium for websites, by means of which advertising placements and links to Booking.com can be used to reimburse advertising costs (so-called affiliate system). Booking.com uses cookies to track the origin of the bookings. Among other things, Booking.com can recognize that you clicked the partner link on this website and then made a booking with Booking.com.

Further information on the use of data by Booking.com and options for objection can be found in the company’s data protection declaration: https://www.booking.com/content/privacy.de.html.

Agoda.com affiliate program

On the basis of our legitimate interests (ie interest in the economic operation of our online offer within the meaning of Art. 6 Para. 1 lit. GDPR), we are participants in the partner program of Agoda.com, which was designed to provide a medium for websites, by means of which advertising placements can be earned by placing advertisements and links to Agoda.com (so-called affiliate system). Agoda.com uses cookies to track the origin of the bookings. Among other things, Agoda.com can recognize that you clicked the partner link on this website and then concluded a contract on or via Agoda.com.

Further information on the use of data by Agoda.com and options for objection can be found in the company’s data protection declaration: https://www.agoda.com/de-de/info/agoda-privacy.html.

AWIN partner program

On the basis of our legitimate interests (ie interest in the economic operation of our online offer within the meaning of Art. 6 Para. 1 lit. GDPR), we are participants in the partner program of AWIN AG, Eichhornstrasse 3, 10785 Berlin, Germany, which is used to provide a medium was designed for websites, which can be used to earn advertising costs by placing advertisements and links to AWIN (so-called affiliate system). AWIN uses cookies to be able to trace the origin of the contract. Among other things, AWIN can recognize that you clicked the partner link on this website and then concluded a contract with or via AWIN.

Further information on the use of data by Awin and options for objection can be found in the company’s data protection declaration: https://www.awin.com/de/rechtliches.

Digistore24 partner program

On the basis of our legitimate interests (ie interest in the economic operation of our online offer within the meaning of Art. 6 Para. 1 lit. GDPR) we are participants in the partner program of Digistore24 GmbH, St.-Godehard-Straße 32, 31139 Hildesheim, Germany, which was designed to provide a medium for websites that can be used to earn advertising reimbursement by placing advertisements and links to Digistore24 (so-called affiliate system). Digistore24 uses cookies to be able to trace the origin of the contract. Among other things, Digistore24 can recognize that you clicked the partner link on this website and then concluded a contract with or via Digistore24.

Further information on the use of data by Digistore24 and options for objection can be found in the company’s data protection declaration: https://www.digistore24.com/page/privacyl.

Affilinet affiliate program

On the basis of our legitimate interests (ie interest in the economic operation of our online offer within the meaning of Art. 6 Para. 1 lit. GDPR), we are participants in the affilinet GmbH partner program, Sapporobogen 6-8, 80637 Munich, Germany a medium was designed for websites, by means of which advertising costs can be earned by placing advertisements and links to Affilinet (so-called affiliate system). Affilinet uses cookies to be able to trace the origin of the contract. Among other things, Affilinet can recognize that you clicked the partner link on this website and then concluded a contract with or via Affilinet.

For more information on Affilinet’s data usage and options to object, please refer to the company’s privacy policy: https://www.affili.net/de/footeritem/datenschutz.

Data protection information in the application process

We process the applicant data only for the purpose and as part of the application process in accordance with the legal requirements. The processing of the applicant data takes place to fulfill our (pre) contractual obligations in the context of the application process within the meaning of Art. 6 Para. 1 lit. b. GDPR Art. 6 Para. 1 lit. f. GDPR if the data processing e.g. becomes necessary for us in the course of legal proceedings (in Germany, § 26 BDSG also applies).

The application process requires applicants to provide us with the applicant data. If we offer an online form, the necessary applicant data is marked, otherwise results from the job descriptions and basically includes information about the person, postal and contact addresses and the documents associated with the application, such as cover letter, curriculum vitae and certificates. In addition, applicants can voluntarily provide us with additional information.

By submitting the application to us, the applicants consent to the processing of their data for the purposes of the application process in accordance with the type and scope set out in this data protection declaration.

Insofar as special categories of personal data within the meaning of Art. 9 Para. 1 GDPR are voluntarily communicated within the scope of the application process, their processing is also carried out in accordance with Art. 9 Para. 2 lit. b GDPR (e.g. health data, such as severely disabled status or ethnic origin). Insofar as special categories of personal data within the meaning of Art. 9 Para. 1 GDPR are requested from applicants, their processing is also carried out in accordance with Art. 9 Para. 2 lit. a GDPR (e.g. health data if this is necessary for the exercise of a profession).

If provided, applicants can send us their applications using an online form on our website. The data is encrypted and transmitted to us in accordance with the state of the art.
Applicants can also send us their applications via email. However, please note that emails are generally not sent in encrypted form and applicants must ensure that they are encrypted themselves. We can therefore not assume any responsibility for the transmission path of the application between the sender and receipt on our server and therefore recommend using an online form or sending by post. Because instead of applying via the online form and e-mail, applicants still have the option to send us the application by post.

The data provided by the applicants can be processed by us in the event of a successful application for the purposes of the employment relationship. Otherwise, if the application for a job offer is not successful, the applicant’s data will be deleted. Applicant data will also be deleted if an application is withdrawn, which applicants are entitled to do at any time.

The deletion takes place after a period of six months, subject to a justified revocation of the applicants, so that we can answer any follow-up questions to the application and meet our obligations to provide evidence from the Equal Treatment Act. Invoices for any reimbursement of travel expenses are archived in accordance with tax regulations.

Talent pool

As part of the application, we offer applicants the opportunity to enter our “talent pool” for a period of two years based on consent within the meaning of Art. 6 Para. 1 lit. b. and Art. 7 GDPR.

The application documents in the talent pool will be processed solely in the context of future job advertisements and the search for employees and will be destroyed at the latest after the deadline. Applicants are informed that their consent to being included in the talent pool is voluntary, has no influence on the current application process and that they can revoke this consent at any time in the future and declare an objection within the meaning of Art. 21 GDPR.

Registration function

Users can create a user account. As part of the registration, the required mandatory information is communicated to the users and based on Art. 6 Para. 1 lit. b GDPR processed for the purpose of providing the user account. The processed data include in particular the login information (name, password and an email address). The data entered during registration will be used for the purpose of using the user account and its purpose.

Users can access information that is relevant to their user account, e.g. technical changes, to be informed by email. If users have terminated their user account, their data with regard to the user account will be deleted, subject to a legal retention requirement. It is the responsibility of the users to back up their data if the termination is successful before the end of the contract. We are entitled to irretrievably delete all user data stored during the contract period.

As part of the use of our registration and registration functions and the use of the user account, the IP address and the time of the respective user action will be saved. The storage takes place on the basis of our legitimate interests, as well as the user’s protection against misuse and other unauthorized use. This data is not passed on to third parties, unless it is necessary to pursue our claims or there is a legal obligation to do so in accordance with. Art. 6 para. 1 lit. c GDPR. The IP addresses will be anonymized or deleted after 7 days at the latest.

DISQUS comment function

On the basis of our legitimate interests in efficient, secure and user-friendly comment management according to Art. 6 para. 1 lit. f. GDPR is the comment service DISQUS, offered by DISQUS, Inc., 301 Howard St, Floor 3 San Francisco, California- 94105, USA. DISQUS is certified under the Privacy Shield Agreement and thereby offers a guarantee to comply with European data protection law: https://www.privacyshield.gov/participant?id=a2zt0000000TRkEAAW&status=Active.

To use the DISQUS comment function, users can log in via their own DISQUS user account or an existing social media account (e.g. OpenID, Facebook, Twitter or Google). The user login data is obtained from the platforms through DISQS. It is also possible to use the DISQUS comment function as a guest without creating or using a user account with DISQUS or one of the specified social media providers.

We only embed DISQUS with its functions on our website, whereby we can influence the comments of the users. However, the users enter into a direct contractual relationship with DISQUS, in the context of which DISQS processes the comments of the users and is a contact person for any deletion of the data of the users. We refer to the data protection declaration of DISQUS: https://help.disqus.com/terms-and-policies/disqus-privacy-policy and also point out to users that they can assume that DISQUS in addition to the content of the comment stores their IP address and the time of the comment as well as saves cookies on the users’ computers and can use them to display advertisements. However, users can object to the processing of their data for the purpose of displaying advertisements: https://disqus.com/data-sharing-settings.

Comments and posts

If users leave comments or other contributions, their IP addresses can be based on our legitimate interests within the meaning of Art. 6 Para. 1 lit. f. GDPR can be stored for 7 days. This is done for our security, if someone leaves illegal content in comments and contributions (insults, prohibited political propaganda, etc.). In this case, we can be sued for the comment or contribution and are therefore interested in the identity of the author.

Furthermore, we reserve the right, based on our legitimate interests. Art. 6 para. 1 lit. f. GDPR to process user information for spam detection.

The data provided in the context of the comments and contributions will be permanently saved by us until the user objects.

Comment subscriptions

The follow-up comments can be made by users with their consent in accordance with Art. 6 para. 1 lit. a GDPR. The users will receive a confirmation email to check whether they are the owner of the email address entered. Users can unsubscribe from ongoing comment subscriptions at any time. The confirmation email will contain information about the cancellation options. For the purpose of proving the user’s consent, we save the time of registration together with the user’s IP address and delete this information when users unsubscribe from the subscription.

You can cancel the receipt of our subscription menu at any time, i.e. Withdraw your consent. Based on our legitimate interests, we can save the e-mail addresses that have been removed for up to three years before we delete them in order to be able to prove a previously given consent. The processing of this data is limited to the purpose of a possible defense against claims. An individual request for cancellation is possible at any time, provided that the previous consent is confirmed.

Akismet anti-spam check

Our online offering uses the “Akismet” service, which is offered by Automattic Inc., 60 29th Street # 343, San Francisco, CA 94110, USA. Use is based on our legitimate interests within the meaning of Art. 6 Para. 1 lit. f) GDPR. With the help of this service, comments from real people are distinguished from spam comments. For this purpose, all comments are sent to a server in the USA, where they are analyzed and saved for four days for comparison purposes. If a comment has been classified as spam, the data will be saved beyond this time. This information includes the name you entered, the email address, the IP address, the comment content, the referrer, information about the browser used and the computer system and the time of the entry.

Further information on the collection and use of data by Akismet can be found in Automattic’s data protection information: https://automattic.com/privacy/.

Users are welcome to use pseudonyms, or to refrain from entering their names or email addresses. You can completely prevent the transfer of data by not using our comment system. That would be a shame, but unfortunately we don’t see any other alternatives that work just as effectively.

Retrieval of profile pictures from Gravatar

We use the Gravatar service of Automattic Inc., 60 29th Street # 343, San Francisco, CA 94110, USA, within our online offer and in particular in our blog.

Gravatar is a service where users can log in and store profile pictures and their email addresses. If users leave posts or comments with the respective email address on other online presences (especially in blogs), their profile pictures can be displayed next to the posts or comments. For this purpose, the email address provided by the users is sent to Gravatar in encrypted form in order to check whether a profile is saved for it. This is the only purpose of the transmission of the email address and it will not be used for other purposes, but will be deleted afterwards.

Gravatar is used on the basis of our legitimate interests within the meaning of Art. 6 Para. 1 lit. f) GDPR, since with the help of Gravatar we offer post and comment authors the opportunity to personalize their posts with a profile picture.

By displaying the images, Gravatar finds out the IP address of the user, as this is necessary for communication between a browser and an online service. Further information on the collection and use of data by Gravatar can be found in Automattic’s data protection information: https://automattic.com/privacy/.

If users do not want a user picture linked to their email address at Gravatar to appear in the comments, you should use an email address that is not stored at Gravatar to comment. We would also like to point out that it is also possible to use an anonymous or no e-mail address if the users do not want their own e-mail address to be sent to Gravatar. Users can completely prevent the transfer of data by not using our comment system.

Retrieval of emojis and smilies

Within our WordPress blog, graphic emojis (or smilies), i.e. small graphic files that express feelings are used, which are obtained from external servers. The providers of the servers collect the IP addresses of the users. This is necessary so that the emojie files can be transmitted to the user’s browser. The emojie service is provided by Automattic Inc., 60 29th Street # 343, San Francisco, CA 94110, USA. Automattic’s data protection notice: https://automattic.com/privacy/. The server domains used are sworg and twemoji.maxcdn.com, which, as far as we know, are so-called content delivery networks, i.e. servers that only serve a fast and secure transmission of the files and the personal data of the users be deleted after transmission.

The use of the emojis is based on our legitimate interests, i.e. Interest in an attractive design of our online offer acc. Art. 6 para. 1 lit. f. GDPR.

Flattr

Buttons of the micropayment service “Flattr”, which is provided by Flattr Network Ltd., are integrated into this online offer. with its registered office at 2nd Floor, White bear yard 114A, Clerkenwell Road, London, Middlesex, England, EC1R 5DF, Great Britain. When you visit pages on this website that contain these buttons, your browser will establish a direct connection to Flattr servers.

If users have created an account with Flattr with which they are logged in at the same time, Flattr receives the information that users have visited the respective page of this online offer. If users have a Flattr account, are logged in and interact with the button, information about it will be sent to Flattr and stored there for billing purposes in accordance with the guidelines applicable there. Even if users are not logged in, usage data may be collected and also saved. Users can find out exactly how your data is processed when you click the Flattr button at https://flattr.com/privacy.

Soundcloud

Our podcasts are stored on the platform “Soundcloud”, offered by SoundCloud Limited, Rheinsberger Str. 76/77, 10115 Berlin, Germany and are played from this platform.

For this purpose, we integrate so-called Soundcloud widgets into our website. This is playback software with which users can play the podcasts. Soundcloud can measure which podcasts are heard to what extent and process this information pseudonymously for statistical and business purposes. For this purpose, cookies can be stored in the users’ browsers and used to create user profiles, e.g. are processed for the purpose of issuing advertisements that correspond to the potential interests of the users. In the case of users who are registered with Soundcloud, Soundcloud can assign the hearing information to their profiles.

The use is based on our legitimate interests, i.e. Interest in a safe and efficient provision, analysis and optimization of our audio offer acc. Art. 6 para. 1 lit. f. GDPR.

Further information and options for objection can be found in Soundcloud’s data protection declaration: https://soundcloud.com/pages/privacy.

Blubrry podcasting services

We use the podcast hosting and statistics service Blubrry from Rawvoice, Inc., 5000 Arlington Center Blvd., Suite 2115 Upper Arlington, OH 43220, USA. The podcasts are loaded by Blubrry or transmitted via Blubrry.

Blubrry processes IP addresses and device information to enable podcast downloads / playbacks and statistical data such as Determine call numbers. This data is anonymized or pseudonymized by Blubrry before being stored in the database.

The use is based on our legitimate interests, i.e. Interest in a safe and efficient provision, analysis and optimization of our podcast offer acc. Art. 6 para. 1 lit. f. GDPR.

Blubrry is (currently according to its own information) certified under the Privacy Shield Agreement and thereby offers a guarantee to comply with European data protection law (https://create.blubrry.com/resources/about-blubrry/privacy-shield/).

Further information and options for objection can be found in Blubrry’s data protection declaration: https://create.blubrry.com/resources/about-blubrry/privacy-policy/.

Podigee podcast hosting

We use the podcast hosting service Podigee from the provider Podigee UG, Am Walde 2, 56249 Herschbach, Germany. The podcasts are downloaded from Podigee or transmitted via Podigee.

The use is based on our legitimate interests, i.e. Interest in a safe and efficient provision, analysis and optimization of our podcast offer acc. Art. 6 para. 1 lit. f. GDPR.

Podigee processes IP addresses and device information to enable podcast downloads / playbacks and statistical data such as Determine call numbers. This data is anonymized or pseudonymized before being saved in the Podigee database, provided that it is not necessary for the provision of the podcasts.

Further information and options for objection can be found in the data protection declaration of Podigee: https: //www.podigee.com/de/about/privacy/.

Contact

When contacting us (e.g. via contact form, email, phone or via social media), the information provided by the user for processing the contact request and processing it in accordance with. Art. 6 para. 1 lit. b) GDPR processed. The information provided by users can be stored in a customer relationship management system (“CRM system”) or a comparable request organization.

We delete the requests if they are no longer necessary. We check the necessity every two years; The statutory archiving obligations also apply.

CRM system Zendesk

We use the CRM system “Zendesk”, from the provider Zendesk, Inc., 989 Market Street # 300, San Francisco, CA 94102, USA, in order to be able to process user inquiries faster and more efficiently (legitimate interest according to Art. 6 Paragraph 1 lit.f GDPR).

Zendesk is certified under the Privacy Shield Agreement and thus offers an additional guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000TOjeAAG&status=Active).

Zendesk uses user data only for the technical processing of inquiries and does not pass them on to third parties. To use Zendesk, at least a correct email address is required. Pseudonymous use is possible. In the course of processing service requests, it may be necessary to collect further data (name, address). The use of Zendesk is optional and serves to improve and accelerate our customer and user service.

If users do not agree to data collection via and data storage in Zendesk’s external system, we offer alternative contact options for submitting service requests by email, phone, fax or post.

Users can obtain further information from Zendesk’s data protection declaration: https://www.zendesk.de/company/customers-partners/privacy-policy/.

Help Scout CRM system

We use the CRM system of the provider Help Scout Inc., 131 Tremont St, Boston, MA 02111-1338, USA, in order to be able to process user inquiries faster and more efficiently (legitimate interest in accordance with Art. 6 Para. 1 lit. f.GDPR).

salesforce is certified under the Privacy Shield Agreement and thus offers an additional guarantee to comply with European data protection law if data is processed in the USA (https://www.privacyshield.gov/participant?id=a2zt0000000KzX1AAK&status=Active).

Help Scout uses user data only for the technical processing of inquiries and does not pass them on to third parties. To use Help Scout, at least a correct email address is required. Pseudonymous use is possible. In the course of processing service requests, it may be necessary to collect further data (name, address). The use of Zendesk is optional and serves to improve and accelerate our customer and user service.

If users do not consent to data collection via and data storage in Help Scout’s external system, we offer alternative contact options for submitting service requests by email, phone, fax or post.

Users can obtain further information from Help Scout’s data protection declaration: https://www.helpscout.net/company/legal/privacy/.

CRM system from salesforce

We set the CRM system of the provider salesforce.com Germany GmbH, Erika-Mann-Str. 31, 80636 Munich, in order to be able to process user inquiries faster and more efficiently (legitimate interest in accordance with Art. 6 Para. 1 lit. GDPR).

Help Scout is certified under the Privacy Shield Agreement and thereby offers an additional guarantee to comply with European data protection law if data is processed in the USA (https://www.privacyshield.gov/participant?id=a2zt0000000KzLyAAK&status=Active).

salesforce uses user data only for the technical processing of inquiries and does not pass it on to third parties. In order to use salesforce, at least a correct email address is required. Pseudonymous use is possible. In the course of processing service requests, it may be necessary to collect further data (name, address). The use of Zendesk is optional and serves to improve and accelerate our customer and user service.

If users do not agree to data collection via and data storage in salesforce’s external system, we offer alternative contact options for submitting service requests by email, phone, fax or post.

Users can obtain further information from salesforce’s data protection declaration: https://www.salesforce.com/de/company/privacy/.

Newsletter

With the following information we inform you about the content of our newsletter as well as the registration, shipping and statistical evaluation procedure as well as your right to object. By subscribing to our newsletter, you agree to the receipt and the procedures described.

Content of the newsletter: We send newsletters, e-mails and other electronic notifications with advertising information (hereinafter “newsletter”) only with the consent of the recipient or a legal permission. Insofar as the content of a newsletter is specifically described, it is decisive for the consent of the user. Our newsletters also contain information about our products and accompanying information (e.g. safety information), offers, promotions and our company.

Double opt-in and logging: The registration for our newsletter takes place in a so-called double opt-in procedure. I.e. After registering, you will receive an email asking you to confirm your registration. This confirmation is necessary so that nobody can register with someone else’s email address. The registrations for the newsletter are logged in order to be able to demonstrate the registration process in accordance with the legal requirements. This includes storing the time of registration and confirmation, as well as the IP address. Changes to your data stored by the shipping service provider are also logged.

Registration data: To register for the newsletter, it is sufficient to provide your email address. Optionally, we ask you to provide a name in order to address it personally in the newsletter.

The newsletter is sent and the success measurement associated with it is based on the consent of the recipient in accordance with Art. 6 para. 1 lit. a, Art. 7 GDPR in conjunction with Section 107 (2) TKG or, if consent is not required, on the basis of our legitimate interests in direct marketing in accordance with Art. 6 para. 1 according to f. GDPR in conjunction Section 107 (2) and 3 TKG.

The logging of the registration process is based on our legitimate interests in accordance with Art. 6 para. 1 lit. f GDPR. Our interest is focused on the use of a user-friendly and secure newsletter system that serves our business interests as well as the expectations of the users and also allows us to prove consent.

Cancellation / Revocation – You can cancel the receipt of our newsletter at any time, i.e. Withdraw your consent. You will find a link to cancel the newsletter at the end of each newsletter. Based on our legitimate interests, we can save the e-mail addresses that have been removed for up to three years before we delete them in order to be able to prove a previously given consent. The processing of this data is limited to the purpose of a possible defense against claims. An individual request for cancellation is possible at any time, provided that the previous consent is confirmed.

Newsletter – Mailchimp

The newsletter is sent using the mail service provider “MailChimp”, a newsletter mailing platform of the US provider Rocket Science Group, LLC, 675 Ponce De Leon Ave NE # 5000, Atlanta, GA 30308, USA. You can view the data protection regulations of the shipping service provider here: https://mailchimp.com/legal/privacy/. The Rocket Science Group LLC d / b / a MailChimp is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with the European data protection level (https://www.privacyshield.gov/participant?id=a2zt0000000TO6hAAG&status=Active). The shipping service provider is based on our legitimate interests. Art. 6 para. 1 lit. f GDPR and an order processing contract in accordance with 28 para. 3 sentence 1 GDPR.

The shipping service provider can process the recipient’s data in pseudonymous form, i.e. use without assignment to a user, to optimize or improve their own services, e.g. use for technical optimization of the dispatch and presentation of the newsletter or for statistical purposes. However, the shipping service provider does not use the data of our newsletter recipients to write to them themselves or to pass the data on to third parties.

Newsletter – Mailjet

The newsletter is sent by the shipping service provider Mailjet SAS, 13-13 bis, rue de l’Aubrac, 75012 Paris, France. You can view the data protection regulations of the shipping service provider here: https://www.mailjet.de/privacy-policy/. The shipping service provider is based on our legitimate interests. Art. 6 para. 1 lit. f GDPR and an order processing contract in accordance with 28 para. 3 sentence 1 GDPR.

The shipping service provider can process the recipient’s data in pseudonymous form, i.e. use without assignment to a user, to optimize or improve their own services, e.g. use for technical optimization of the dispatch and presentation of the newsletter or for statistical purposes. However, the shipping service provider does not use the data of our newsletter recipients to write to them themselves or to pass the data on to third parties.

Newsletter – CleverReach

The newsletter is sent by the shipping service provider CleverReach GmbH & Co. KG, Mühlenstr. 43, 26180 Rastede, Germany. You can view the data protection regulations of the shipping service provider here: https://www.cleverreach.com/de/datenschutz/. The shipping service provider is based on our legitimate interests. Art. 6 para. 1 lit. f GDPR and an order processing contract in accordance with 28 para. 3 sentence 1 GDPR.

The shipping service provider can process the recipient’s data in pseudonymous form, i.e. use without assignment to a user, to optimize or improve their own services, e.g. use for technical optimization of the dispatch and presentation of the newsletter or for statistical purposes. However, the shipping service provider does not use the data of our newsletter recipients to write to them themselves or to pass the data on to third parties.

Newsletter – Newsletter2Go

The newsletter is sent by the shipping service provider Newsletter2Go GmbH, Nürnberger Straße 8, 10787 Berlin, Germany. You can view the data protection regulations of the shipping service provider here: https://www.newsletter2go.de/datenschutz/. The shipping service provider is based on our legitimate interests. Art. 6 para. 1 lit. f GDPR and an order processing contract in accordance with 28 para. 3 sentence 1 GDPR.

The shipping service provider can process the recipient’s data in pseudonymous form, i.e. use without assignment to a user, to optimize or improve their own services, e.g. use for technical optimization of the dispatch and presentation of the newsletter or for statistical purposes. However, the shipping service provider does not use the data of our newsletter recipients to write to them themselves or to pass the data on to third parties.

Newsletter – Rapidmail

The newsletter is sent by the shipping service provider Rapidmail SAS, 13-13 bis, rue de l’Aubrac, 75012 Paris, France. You can view the data protection regulations of the shipping service provider here: https://www.rapidmail.de/datenschutzbedingungen. The shipping service provider is based on our legitimate interests. Art. 6 para. 1 lit. f GDPR and an order processing contract in accordance with 28 para. 3 sentence 1 GDPR.

The shipping service provider can process the recipient’s data in pseudonymous form, i.e. use without assignment to a user, to optimize or improve their own services, e.g. use for technical optimization of the dispatch and presentation of the newsletter or for statistical purposes. However, the shipping service provider does not use the data of our newsletter recipients to write to them themselves or to pass the data on to third parties.

Newsletter – shipping service provider

The newsletter is sent by the shipping service provider [NAME, ADDRESS, COUNTRY]. You can view the data protection regulations of the shipping service provider here: [LINK TO THE PRIVACY POLICY]. The shipping service provider is based on our legitimate interests. Art. 6 para. 1 lit. f GDPR and an order processing contract in accordance with 28 para. 3 sentence 1 GDPR.

The shipping service provider can process the recipient’s data in pseudonymous form, i.e. use without assignment to a user, to optimize or improve their own services, e.g. use for technical optimization of the dispatch and presentation of the newsletter or for statistical purposes. However, the shipping service provider does not use the data of our newsletter recipients to write to them themselves or to pass the data on to third parties.

Newsletter – measuring success

The newsletters contain a so-called “web beacon”, i.e. a pixel-sized file that is retrieved from our server when the newsletter is opened or, if we use a shipping service provider, from their server. As part of this retrieval, technical information, such as information about the browser and your system, as well as your IP address and time of retrieval, are initially collected.

This information is used to technically improve the services based on the technical data or the target groups and their reading behavior based on their access locations (which can be determined using the IP address) or the access times. The statistical surveys also include determining whether the newsletters are opened, when they are opened and which links are clicked. For technical reasons, this information can be assigned to the individual newsletter recipients. However, it is neither our aim nor, if used, that of the shipping service provider to observe individual users. The evaluations serve us much more to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.

MailPoet newsletters and emails

If you have subscribed to our newsletter or are a member of our website (you can register) or have made purchases on our website, there is a high probability that you will receive emails from us.

We will only send you emails if you have consented to them or if they concern our services that we have offered you.

To send you emails, we use the name and email address that you have given us. Our website records the IP address that you used when registering for the service to prevent misuse.

The website can send emails via the MailPoet Sending Service. This service enables us to record openings and clicks on our emails. We use this information to improve the content of our newsletters.

Apart from the email address, no identifiable information is recorded outside of this website.

Hosting and emailing,

The hosting services used by us serve to provide the following services: infrastructure and platform services, computing capacity, storage space and database services, e-mail dispatch, security services and technical maintenance services that we use for the purpose of operating this online offer.

We, or our hosting provider, process inventory data, contact data, content data, contract data, usage data, meta and communication data from customers, interested parties and visitors to this online offer based on our legitimate interests in the efficient and secure provision of this online offer in accordance with. Art. 6 para. 1 lit. f GDPR in conjunction Art. 28 GDPR (conclusion of an order processing contract).

Collection of access data and log files

We, or our hosting provider, based on our legitimate interests within the meaning of Art. 6 Para. 1 lit. f. GDPR data about every access to the server on which this service is located (so-called server log files). The access data include the name of the website accessed, file, date and time of access, amount of data transferred, notification of successful access, browser type and version, the user’s operating system, referrer URL (the previously visited page), IP address and the requesting provider .

For security reasons (e.g. to investigate misuse or fraud), log file information is stored for a maximum of 7 days and then deleted. Data whose further storage is required for evidence purposes are excluded from deletion until the respective incident has been finally clarified.

Cloudflare’s content delivery network

We use a so-called “Content Delivery Network” (CDN), offered by Cloudflare, Inc., 101 Townsend St, San Francisco, CA 94107, USA. Cloudflare is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000GnZKAA0&status=Active).

A CDN is a service with the help of which contents of our online offer, in particular large media files, such as graphics or scripts, are delivered more quickly with the help of regionally distributed servers connected via the Internet. The processing of the data of the users takes place solely for the aforementioned ticks and the maintenance of the security and functionality of the CDN.

The use is based on our legitimate interests, i.e. Interest in a safe and efficient provision, analysis and optimization of our online offer acc. Art. 6 para. 1 lit. f. GDPR.

For more information, see Cloudflare’s privacy policy: https://www.cloudflare.com/security-policy.

Google Tag Manager

Google Tag Manager is a solution with which we can manage so-called website tags via an interface (and thus integrate e.g. Google Analytics and other Google marketing services in our online offer). The Tag Manager itself (which implements the tags) does not process any personal data of the users. With regard to the processing of users’ personal data, reference is made to the following information about Google services. Usage guidelines: https://www.google.com/intl/de/tagmanager/use-policy.html.

Google Analytics

We use Google Analytics, a web analytics service provided by Google LLC (“Google”), based on our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Article 6 (1) (f) GDPR). Google uses cookies. The information generated by the cookie about the use of the online offer by the user is usually transmitted to a Google server in the USA and stored there.

Google is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

Google will use this information on our behalf to evaluate the use of our online offer by users, to compile reports on the activities within this online offer and to provide us with other services related to the use of this online offer and the internet. Pseudonymous user profiles can be created from the processed data.

We only use Google Analytics with activated IP anonymization. This means that the IP address of the user is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. The full IP address is only transferred to a Google server in the USA and abbreviated there in exceptional cases.

The IP address transmitted by the user’s browser is not merged with other Google data. The users can prevent the storage of cookies by setting their browser software accordingly; Users can also prevent Google from collecting the data generated by the cookie and relating to their use of the online offer and from processing this data by Google by downloading and installing the browser plug-in available under the following link: http: // tools .google.com / dlpage / gaoptout? hl = de.

Further information on the use of data by Google, setting and objection options can be found in Google’s data protection declaration (https://policies.google.com/technologies/ads) and in the settings for the display of advertisements by Google (https: // adssettings.google.com/authenticated).

The personal data of the users will be deleted or anonymized after 14 months.

Google Universal Analytics

We use Google Analytics in the form of “universal analytics”. “Universal Analytics” refers to a process by Google Analytics in which the user analysis is based on a pseudonymous user ID and a pseudonymous profile of the user is created with information from the use of different devices (so-called “cross-device tracking”) .

Target group formation with Google Analytics

We use Google Analytics to display the advertisements placed by Google and its partners’ advertising services only to those users who have shown an interest in our online offer or the specific features (e.g. interests in certain topics or products based on the visited Websites determined) which we transmit to Google (so-called “remarketing” or “Google Analytics audiences”). With the help of remarketing audiences, we also want to ensure that our advertisements correspond to the potential interest of users.

Google Adsense with personalized ads

We use the services of Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043 on the basis of our legitimate interests (ie interest in the analysis, optimization and economic operation of our online offer within the meaning of Article 6 (1) (f) GDPR) , USA, (“Google”).

Google is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

We use the AdSense service, with the help of which advertisements are displayed on our website and we receive remuneration for their display or other use. For these purposes, usage data, such as the click on an advertisement and the user’s IP address are processed, the IP address being shortened by the last two digits. Therefore, the processing of user data is pseudonymized.

We use Adsense with personalized ads. Google draws conclusions about their interests on the basis of the websites or apps used by users and the user profiles created in this way. Advertisers use this information to align their campaigns with these interests, which is beneficial for both users and advertisers. For Google, ads are personalized when recorded or known data determine or influence the ad selection. This includes, among other things, previous search queries, activities, website visits, the use of apps, demographic and location information. Specifically, this includes: demographic targeting, interest category targeting, remarketing, and targeting customer comparison lists and audience lists uploaded to DoubleClick Bid Manager or Campaign Manager.

Further information on the use of data by Google, setting and objection options can be found in Google’s data protection declaration (https://policies.google.com/technologies/ads) and in the settings for the display of advertisements by Google (https: // adssettings.google.com/authenticated).

Google Adsense with non-personalized ads

We use the services of Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043 on the basis of our legitimate interests (ie interest in the analysis, optimization and economic operation of our online offer within the meaning of Article 6 (1) (f) GDPR) , USA, (“Google”).

Google is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

We use the AdSense service, with the help of which advertisements are displayed on our website and we receive remuneration for their display or other use. For these purposes, usage data, such as the click on an advertisement and the user’s IP address are processed, the IP address being shortened by the last two digits. Therefore, the processing of user data is pseudonymized.

We use Adsense with non-personalized ads. The ads are not displayed based on user profiles. Non-personalized ads are not based on previous user behavior. When targeting, contextual information is used, including a rough (e.g. at the location level) geographic targeting based on the current location, the content on the current website or the app and current search terms. Google prevents any personalized targeting, including demographic targeting and targeting based on user lists.

Further information on the use of data by Google, setting and objection options can be found in Google’s data protection declaration (https://policies.google.com/technologies/ads) and in the settings for the display of advertisements by Google (https: // adssettings.google.com/authenticated).

Google AdWords and conversion measurement

We use the services of Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043 on the basis of our legitimate interests (ie interest in the analysis, optimization and economic operation of our online offer within the meaning of Article 6 (1) (f) GDPR) , USA, (“Google”).

Google is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

We use the online marketing process Google “AdWords” to place ads in the Google advertising network (e.g., in search results, in videos, on websites, etc.) so that they are displayed to users who have a presumed interest in the ads. This allows us to display ads for and within our online offer in a more targeted manner in order to only present users with ads that potentially correspond to their interests. If a user e.g. Displaying advertisements for products in which he was interested in other online offers is referred to as “remarketing”. For these purposes, when our and other websites on which the Google advertising network is active, Google directly executes a code from Google and so-called (re) marketing tags (invisible graphics or code, also as ” Web Beacons ”) in the website. With their help, an individual cookie, i.e. a small file is saved (comparable technologies can be used instead of cookies). This file notes which websites the user has visited, what content he is interested in and which offers the user has clicked on, as well as technical information on the browser and operating system, referring websites, time of visit and other information on the use of the online offer.

We also receive an individual “conversion cookie”. The information obtained with the help of cookies is used by Google to create conversion statistics for us. However, we only find out the anonymous total number of users who clicked on our ad and were redirected to a page with a conversion tracking tag. However, we do not receive any information that can be used to personally identify users.

The data of the users are processed pseudonymously within the Google advertising network. I.e. Google stores and processes e.g. not the user’s name or email address, but processes the relevant cookie-related data within pseudonymous user profiles. I.e. From Google’s perspective, the ads are not managed and displayed for a specifically identified person, but for the cookie holder, regardless of who this cookie holder is. This does not apply if a user has expressly allowed Google to process the data without this pseudonymization. The information collected about the users is transmitted to Google and stored on Google’s servers in the USA.

Further information on the use of data by Google, setting and objection options can be found in Google’s data protection declaration (https://policies.google.com/technologies/ads) and in the settings for the display of advertisements by Google (https: // adssettings.google.com/authenticated).

Google DoubleClick

We use the services of Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043 on the basis of our legitimate interests (ie interest in the analysis, optimization and economic operation of our online offer within the meaning of Article 6 (1) (f) GDPR) , USA, (“Google”).

Google is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

We use the online marketing process Google “Doubleclick” to place ads in the Google advertising network (e.g., in search results, in videos, on websites, etc.). Double Click is characterized by the fact that ads are displayed in real time based on the presumed interests of the users. This allows us to display ads for and within our online offer in a more targeted manner in order to only present users with ads that potentially correspond to their interests. If a user e.g. Displaying advertisements for products in which he was interested in other online offers is referred to as “remarketing”. For these purposes, when our and other websites on which the Google advertising network is active, Google directly executes a code from Google and so-called (re) marketing tags (invisible graphics or code, also as ” Web Beacons ”) in the website. With their help, an individual cookie, i.e. a small file is saved (comparable technologies can be used instead of cookies). This file notes which websites the user has visited, what content he is interested in and which offers the user has clicked on, as well as technical information on the browser and operating system, referring websites, time of visit and other information on the use of the online offer.

The IP address of the users is also recorded, whereby this is shortened within member states of the European Union or in other contracting states of the Agreement on the European Economic Area and is only transmitted in exceptional cases to a Google server in the USA and shortened there. The above-mentioned information can also be linked by Google to such information from other sources. If the user then visits other websites, he can be shown advertisements tailored to him based on his presumed interests based on his user profile.

The data of the users are processed pseudonymously within the Google advertising network. I.e. Google stores and processes e.g. not the user’s name or email address, but processes the relevant cookie-related data within pseudonymous user profiles. I.e. From Google’s perspective, the ads are not managed and displayed for a specifically identified person, but for the cookie holder, regardless of who this cookie holder is. This does not apply if a user has expressly allowed Google to process the data without this pseudonymization. The information collected by Google Marketing Services about users is transmitted to Google and stored on Google’s servers in the United States.

Further information on the use of data by Google, setting and objection options can be found in Google’s data protection declaration (https://policies.google.com/technologies/ads) and in the settings for the display of advertisements by Google (https: // adssettings.google.com/authenticated).

Jetpack (WordPress Stats)

On the basis of our legitimate interests (ie interest in the analysis, optimization and economic operation of our online offer within the meaning of Article 6 (1) (f) GDPR), we use the Jetpack plugin (here the sub-function “WordPress Stats”), which is a Tool for the statistical evaluation of visitor access and from Automattic Inc., 60 29th Street # 343, San Francisco, CA 94110, USA. Jetpack uses so-called “cookies”, text files that are stored on your computer and that enable an analysis of your use of the website.

The information generated by the cookie about your use of this online offer is stored on a server in the USA. User profiles of the users can be created from the processed data, whereby these are only used for analysis and not for advertising purposes. For more information, see Automattic’s privacy policy: https://automattic.com/privacy/ and information about Jetpack cookies: https://jetpack.com/support/cookies/.

Range measurement with Matomo

As part of Matomo’s range analysis, the following data is processed on the basis of our legitimate interests (ie interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 Para. 1 lit. GDPR): the browser type you use and the browser version, the operating system you are using, your country of origin, date and time of the server request, the number of visits, your time on the website and the external links you have activated. The user’s IP address is anonymized before it is saved.

Matomo uses cookies that are stored on the user’s computer and that enable an analysis of the use of our online offer by the user. Pseudonymous user profiles can be created from the processed data. The cookies have a storage period of one week. The information generated by the cookie about your use of this website is only saved on our server and not passed on to third parties.

Users can object to the anonymized data collection by the Matomo program at any time with future effect by clicking on the link below. In this case, a so-called opt-out cookie is stored in your browser, which means that Matomo no longer collects any session data. If users delete their cookies, however, this means that the opt-out cookie is also deleted and must therefore be reactivated by the users.

The logs with the user data will be deleted after 6 months at the latest.

[At this point, please use Matomo’s IFRAME with the opt-out cookie (and enable IP anonymization in the settings area)].

Facebook pixels, custom audiences and Facebook conversion

Due to our legitimate interests in analysis, optimization and economic operation of our online offer and for these purposes, our online offer includes the so-called “Facebook pixel” of the social network Facebook, which is provided by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025 , USA, or if you are based in the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland is operated (“Facebook”).

Facebook is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).

With the help of the Facebook pixel, Facebook is able, on the one hand, to determine the visitors of our online offer as a target group for the display of advertisements (so-called “Facebook ads”). Accordingly, we use the Facebook pixel to only display the Facebook ads placed by us to those Facebook users who have shown an interest in our online offer or who have certain characteristics (e.g. interests in certain topics or products that are based on the visited Websites determined) that we transmit to Facebook (so-called “custom audiences”). With the help of the Facebook pixel, we would also like to ensure that our Facebook ads correspond to the potential interest of the users and do not have a nuisance. With the help of the Facebook pixel, we can also understand the effectiveness of Facebook advertisements for statistical and market research purposes, in which we see whether users have been forwarded to our website after clicking on a Facebook advertisement (so-called “conversion”).

The processing of the data by Facebook takes place within the framework of Facebook’s data usage guidelines. Accordingly, general information on the display of Facebook ads in the data usage guidelines of Facebook: https://www.facebook.com/policy.php. You can find special information and details about the Facebook Pixel and how it works in the Facebook help section: https://www.facebook.com/business/help/651294705016616.

You can object to the recording by the Facebook pixel and the use of your data to display Facebook ads. To set which types of advertisements are displayed to you on Facebook, you can call up the page set up by Facebook and follow the instructions on the settings for usage-based advertising there: https://www.facebook.com/settings?tab=ads. The settings are platform independent, i.e. they are adopted for all devices, such as desktop computers or mobile devices.

You can also use cookies that are used for range measurement and advertising purposes via the deactivation page of the network advertising initiative (http://optout.networkadvertising.org/) and also on the US website (http://www.aboutads.info/ choices) or the European website (http://www.youronlinechoices.com/uk/your-ad-choices/).

etracker

On the basis of our legitimate interests (ie interest in the analysis, optimization and economic operation of our online offer within the meaning of Article 6 (1) (f) GDPR), we use the analysis service “etracker” from etracker GmbH, Erste Brunnenstrasse 1 20459 Hamburg, a.

The data collected is only analyzed pseudonymously, stored solely on servers in Germany, not combined with other data or passed on to third parties.

When the user data is stored, the IP addresses, device and domain data of the users in particular are only stored in a shortened form or encrypted, so that it is not possible to draw any conclusions about the individual user. The shortening of the IP address takes place at the earliest possible time and automatically by default. Using cookies, pseudonymous user profiles are created from the data processed by etracker. However, identifiers for recognizing an app user, performing session and cross-device tracking and providing behavior-related data for remarketing are certainly pseudonymized or encrypted. Furthermore, etracker contractually ensures the protection of the processed data of the users by concluding an order processing contract in accordance with. 28 para. 3 sentence 1 GDPR.

You can object to the data collection and storage at any time with future effect. In order to object to the collection and storage of your visitor data in the future, you can obtain an opt-out cookie from etracker under the following link, which means that no visitor data from your browser will be collected and stored by etracker in the future: http: // www .etracker.de / privacy? et = [PLEASE INSERT YOUR account ID].

The opt-out sets an opt-out cookie with the name “cntcookie” from etracker. Please do not delete this cookie as long as you want to maintain your objection.

Further information can be found in etracker’s data protection regulations: https://www.etracker.com/datenschutz.

econda analytics

For the needs-based design and optimization of this online offer, based on our legitimate interests (ie interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 Para. 1 lit. GDPR), solutions and technologies from econda GmbH, Zimmerstrasse 6, 76137 Karlsruhe, Germany anonymized data is collected and stored and usage profiles are created from this data using pseudonyms.

Cookies can be used for this purpose, which enable an Internet browser to be recognized. However, usage profiles are not merged with data about the bearer of the pseudonym without the express consent of the visitor. In particular, IP addresses are made unrecognizable immediately upon receipt, which means that it is not possible to assign usage profiles to IP addresses.

You can object to the data collection and storage at any time with future effect. In order to object to the collection and storage of your visitor data in the future, you can obtain an opt-out cookie from econda under the following link, which means that in future no visitor data from your browser will be collected and stored by econda: https: // www .econda.de / revocation-for-data storage /. The objection only applies to the device and the web browser on which it was set, please repeat the process on all devices if necessary. If you delete the opt-out cookie, inquiries will be sent to econda again.

For more information, see econda’s privacy policy: https://www.econda.de/datenschutzhinweise/.

Webtrekk

For the needs-based design and optimization of this online offer, based on our legitimate interests (ie interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 Para. 1 lit. GDPR), solutions and technologies from econda GmbH, Zimmerstrasse 6, 76137 Karlsruhe, Germany anonymized data is collected and stored and usage profiles are created from this data using pseudonyms.

Cookies can be used for this purpose, which enable an Internet browser to be recognized. However, usage profiles are not merged with data about the bearer of the pseudonym without the express consent of the visitor. In particular, IP addresses are made unrecognizable immediately upon receipt, which means that it is not possible to assign usage profiles to IP addresses. Geographic analysis works through a database that contains the IP address information of various ISPs with the geographical location of the IP address down to city level. The individual addresses of the users are not known. The cookies are stored for a maximum of 6 months.

You can object to the processing of your data at any time with future effect. In order to object to the collection and storage of your visitor data in the future, you can obtain an opt-out cookie from Webtrekk under the following link, which means that no future visitor data from your browser will be collected and stored by Webtrekk: https: // www .webtrekk.com / de / legal / opt-out-webtrekk /. The objection only applies to the device and the web browser on which it was set, please repeat the process on all devices if necessary. If you delete the opt-out cookie, requests will be sent to Webtrekk again.

You can find more information in Webtrekk’s data protection declaration: https://www.webtrekk.com/de/legal/opt-out-webtrekk.

Bing Ads

Based on our legitimate interests (ie interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 Para. 1 lit. GDPR), we use the conversion and tracking tool “Bing Ads” within our online offer Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA. Microsoft stores cookies on users’ devices to enable an analysis of the use of our online offer by users, provided that users have accessed our online offer via a Microsoft Bing ad (so-called “conversion measurement”). Microsoft and we can see in this way that someone clicked on an ad, was redirected to our online offer and reached a previously determined target page (so-called “conversion page”). We only find out the total number of users who clicked on a Bing ad and were then forwarded to the conversion page. No IP addresses are saved. No personal information about the identity of the user is disclosed.

Microsoft is certified under the Privacy Shield Agreement and thereby offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000KzNaAAK&status=Active).

If users do not want to participate in the Bing Ads tracking process, you can also deactivate the setting of a cookie required for this via browser settings or use the Microsoft opt-out page: http://choice.microsoft.com/de -DE / opt-out.

Users can find further information on data protection and the cookies used by Microsoft Bing Ads in Microsoft’s data protection declaration: https://privacy.microsoft.com/de-de/privacystatement.

VG Word / Scalable Central Measuring Method

We use the “Scalable Central Measurement Method” (SZM) from INFOnline GmbH (INFOnline GmbH, Brühler Str. 9, D-53119 Bonn.) For the determination of statistical values ​​to determine the probability of copying texts. Anonymous measurements are collected. The access number measurement alternatively uses a session cookie or a signature to recognize computer systems, which is created from various automatically transmitted information from your browser. IP addresses are only processed in anonymous form. The process was developed with due regard to data protection. The sole aim of the method is to determine the probability of copying individual texts. At no time individual users are identified. Your identity is always protected. You will not receive advertising through the system.

Many of our pages are provided with JavaScript calls, which we use to report access to the collecting society Wort (VG Wort). We thereby enable our authors to participate in the distributions of VG Wort, which cover the statutory remuneration for the use of copyrighted works. Ensure § 53 UrhG.

Usage data and user metadata are processed, the IP addresses are shortened and the measurement methods are pseudonymous. The shortened IP address is stored for a maximum of 60 days. The usage data in connection with a pseudonymous assignment value (“identifier”) is stored for a maximum of 6 months.

An opt-out is also available to users to object to the collection for the aforementioned purposes: https://optout.ioam.de. You can find further information in the data protection declaration of INFOnline https://www.infonline.de/datenschutz/benutzer.

Criteo

On the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 Para. 1 lit. 11, 80538 Munich, Germany.

The services of Criteo allow us to display advertisements for and on our website in a more targeted manner in order to only present users with advertisements that potentially correspond to their interests. If a user e.g. Showing ads for products that he was interested in on other websites is referred to as “remarketing”. For these purposes, Criteo directly executes a code from Criteo when you visit our and other websites on which Criteo is active, and so-called (re) marketing tags (invisible graphics or code, also as “web beacons “Designated) involved. With their help, an individual cookie, i.e. a small file is saved (comparable technologies can be used instead of cookies). This file notes which websites the user visits, what content he is interested in and which offers he has clicked on, as well as technical information on the browser and operating system, referring websites, time of visit and other information on the use of the online offer. Criteo may also combine the above information with such information from other sources. If the user then visits other websites, the advertisements tailored to his interests can be displayed.

The processing of user data is pseudonymous, i.e. No clear user data (such as names) are processed and IP addresses of the users are shortened. The processing takes place only on the basis of an online identifier, a technical ID. Any IDs communicated to Criteo (e.g. a customer support system) or email addresses are encrypted as so-called hash values ​​and saved as a series of characters that do not allow identification.

You can find further information as well as opt-out options in the recording by Criteo in the data protection regulations of Criteo: https://www.criteo.com/de/privacy/.

Visual Website Optimizer

Within our online offer, based on our legitimate interests (ie interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 Para. 1 lit. GDPR), the service Visual Website Optimizer (an offer of Wingify Software Private Limited , 404, Gopal Heights, Netaji Subhash Place, Pitam Pura, Delhi 110034, India).

Visual Website Optimizer allows in the context of so-called “A / B testing”, “click tracking” and “heat maps” to understand how various changes to a website affect (e.g. changes to the input fields, the design, etc.). A / B tests serve to improve the user-friendliness and performance of online offers. Users are e.g. Different versions of a website or its elements, such as input forms, are shown, on which the placement of the content or labels of the navigation elements can differ. Then, based on the behavior of the user, e.g. longer stays on the website or more frequent interaction with the elements, it is determined which of these websites or elements correspond more to the needs of the users. “Click tracking” allows the movements of the users to be surveyed within an entire online offer. Since the results of these tests are more accurate if the interaction of the users can be tracked over a certain period of time (e.g. can see whether a user would like to come back), cookies are usually stored on the users’ computers for these test purposes. “Heatmaps” are mouse movements of the users, which are combined into an overall picture, with the help of which e.g. it can be recognized which website elements are preferred and which website elements users prefer less.

Cookies are only stored on users’ devices for these test purposes. Only pseudonymous user data is processed. For further information we refer to the data protection declaration of Visual Website Optimizer: https://vwo.com/privacy-policy/.

If you do not want the Visual Website Optimizer to record your usage behavior, you can object to this data collection using this link: https: // [PLEASE-USE YOUR DOMAIN] /? Vwo_opt_out = 1.

Online presence in social media

We maintain online presences within social networks and platforms in order to communicate with the customers, interested parties and users active there and to be able to inform them about our services. When calling up the respective networks and platforms, the terms and conditions and the data processing guidelines of their respective operators apply.

Unless otherwise stated in our data protection declaration, we process the data of users provided that they communicate with us within social networks and platforms, e.g. Write articles on our online presence or send us messages.

Integration of services and content from third parties

We use content or service offers from third-party providers within our online offer based on our legitimate interests (ie interest in the analysis, optimization and economic operation of our online offer within the meaning of Article 6 (1) lit. Services such as Include videos or fonts (hereinafter referred to as “content”).

This always presupposes that the third-party providers of this content perceive the IP address of the user, since without the IP address they could not send the content to their browser. The IP address is therefore required to display this content. We strive to only use content whose respective providers only use the IP address to deliver the content. Third-party providers can also use so-called pixel tags (invisible graphics, also known as “web beacons”) for statistical or marketing purposes. The “pixel tags” can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information can also be stored in cookies on the user’s device and contain, among other things, technical information about the browser and operating system, referring websites, time of visit and other information about the use of our online offer, as well as being linked to such information from other sources.

Vimeo

We can integrate the videos of the “Vimeo” platform from Vimeo Inc., Attention: Legal Department, 555 West 18th Street New York, New York 10011, USA. Data protection declaration: https://vimeo.com/privacy. We point out that Vimeo can use Google Analytics and refer to the data protection declaration (https://www.google.com/policies/privacy) and opt-out options for Google Analytics (http://tools.google .com / dlpage / gaoptout? hl = de) or Google’s settings for data use for marketing purposes (https://adssettings.google.com/.).

Youtube

We integrate the videos of the platform “YouTube” from Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. Data protection declaration: https://www.google.com/policies/privacy/, opt-out: https://adssettings.google.com/authenticated.

Google Fonts

We integrate the fonts (“Google Fonts”) from the provider Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. Data protection declaration: https://www.google.com/policies/privacy/, opt-out: https://adssettings.google.com/authenticated.

Google ReCaptcha

We bind the function to detect bots, e.g. for entries in online forms (“ReCaptcha”) from the provider Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. Data protection declaration: https://www.google.com/policies/privacy/, opt-out: https://adssettings.google.com/authenticated.

Google Maps

We integrate the maps of the “Google Maps” service provided by Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. The processed data can include, in particular, IP addresses and location data of the users, which, however, are not collected without their consent (usually carried out as part of the settings of their mobile devices). The data can be processed in the USA. Data protection declaration: https://www.google.com/policies/privacy/, opt-out: https://adssettings.google.com/authenticated.

OpenStreetMap

We integrate the maps of the “OpenStreetMap” service (https://www.openstreetmap.de), which are offered by the OpenStreetMap Foundation (OSMF) on the basis of the Open Data Commons Open Database license (ODbL). Privacy Policy: https://wiki.openstreetmap.org/wiki/Privacy_Policy.

As far as we know, the data of the users are used by OpenStreetMap exclusively for the purpose of displaying the map functions and temporarily storing the selected settings. This data can include, in particular, IP addresses and location data of the users, which, however, are not collected without their consent (usually carried out in the settings of their mobile devices).

The data can be processed in the USA. Further information can be found in the data protection declaration of OpenStreetMap: https://wiki.openstreetmap.org/wiki/Privacy_Policy.

Typekit fonts from Adobe

On the basis of our legitimate interests (ie interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 Para. 1 lit. GDPR), we set external “Typekit” fonts from the provider Adobe Systems Software Ireland Limited, 4 -6 Riverwalk, Citywest Business Campus, Dublin 24, Republic of Ireland a. Adobe is certified under the Privacy Shield Agreement and thereby offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000TNo9AAG&status=Active).

Use of Facebook social plugins

On the basis of our legitimate interests (ie interest in the analysis, optimization and economic operation of our online offer within the meaning of Article 6 (1) (f) GDPR), we use social plugins (“plugins”) from the social network facebook.com, which operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland (“Facebook”). The plugins can represent interaction elements or content (eg videos, graphics or text contributions) and can be recognized by one of the Facebook logos (white “f” on a blue tile, the terms “Like”, “Like” or a “thumbs up” sign ) or are marked with the addition “Facebook Social Plugin”. The list and the appearance of the Facebook social plugins can be viewed here: https://developers.facebook.com/docs/plugins/.

Facebook is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).

When a user calls up a function of this online offer that contains such a plugin, his device establishes a direct connection to the Facebook servers. The content of the plug-in is transmitted from Facebook directly to the user’s device, which integrates it into the online offer. User profiles of the users can be created from the processed data. We therefore have no influence on the scope of the data that Facebook collects with the help of this plugin and therefore informs users according to our level of knowledge.

By integrating the plugins, Facebook receives the information that a user has called up the corresponding page of the online offer. If the user is logged into Facebook, Facebook can assign the visit to their Facebook account. If users interact with the plugins, for example by pressing the Like button or leaving a comment, the corresponding information is transmitted from your device directly to Facebook and stored there. If a user is not a member of Facebook, there is still the possibility that Facebook will find out and save his IP address. According to Facebook, only an anonymized IP address is saved in Germany.

The purpose and scope of the data collection and the further processing and use of the data by Facebook as well as the related rights and setting options for protecting the privacy of users can be found in Facebook’s data protection information: https://www.facebook.com/about/privacy/ .

If a user is a Facebook member and does not want Facebook to collect data about him via this online offer and link it to his member data stored on Facebook, he must log out of Facebook before using our online offer and delete his cookies. Further settings and contradictions regarding the use of data for advertising purposes are possible within the Facebook profile settings: https://www.facebook.com/settings?tab=ads or via the US website http://www.aboutads.info / choices / or the EU website http://www.youronlinechoices.com/. The settings are platform independent, i.e. they are adopted for all devices, such as desktop computers or mobile devices.

Google+

Functions and contents of the service offered by Google Inc., 1600 Amphitheater Parkway Mountain View, CA 94043, USA can be integrated into our online offer. Collection and disclosure of information: You can use the Google+ button to publish information worldwide. Via the Google+ button, you and other users receive personalized content from Google and our partners. Google stores both the information that you have given +1 for content and information about the page that you viewed when you clicked +1. Your +1 can be displayed as information together with your profile name and your photo in Google services, such as in search results or in your Google profile, or in other places on websites and advertisements on the Internet.

Google records information about your +1 activities in order to improve the Google services for you and others. In order to be able to use the Google+ button, you need a globally visible, public Google profile that must contain at least the name chosen for the profile. This name is used in all Google services. In some cases, this name can also replace another name that you used when sharing content via your Google account. The identity of your Google profile can be shown to users who know your email address or who have other identifying information about you.
Use of the information collected: In addition to the uses described above, the information you provide will be used in accordance with the applicable Google data protection regulations. Google may publish summarized statistics about the +1 activities of the users or pass them on to users and partners, such as publishers, advertisers or connected websites

Twitter

Functions and content of the Twitter service offered by Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA can be integrated into our online offer. For this, e.g. Content such as images, videos or texts and buttons belong with which users can express their liking for the content, subscribe to the authors of the content or subscribe to our contributions. If the users are members of the Twitter platform, Twitter can call up the above. Assign content and functions to the user profiles there. Twitter is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000TORzAAO&status=Active). Data protection declaration: https://twitter.com/de/privacy, opt-out: https://twitter.com/personalization.

Instagram

Functions and content of the Instagram service offered by Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA can be integrated into our online offer. For this, e.g. Content such as images, videos or texts and buttons belong with which users can express their liking for the content, subscribe to the authors of the content or subscribe to our contributions. If the users are members of the Instagram platform, Instagram can call up the above. Assign content and functions to the user profiles there. Instagram’s privacy policy: http://instagram.com/about/legal/privacy/.

Pinterest

Functions and content of the Pinterest service offered by Pinterest Inc., 635 High Street, Palo Alto, CA, 94301, USA can be integrated into our online offer. For this, e.g. Content such as images, videos or texts and buttons belong with which users can express their liking for the content, subscribe to the authors of the content or subscribe to our contributions. If the users are members of the Pinterest platform, Pinterest can call up the above. Assign content and functions to the user profiles there. Pinterest’s privacy policy: https://about.pinterest.com/de/privacy-policy.

Xing

Functions and contents of the Xing service offered by XING AG, Dammtorstraße 29-32, 20354 Hamburg, Germany can be integrated into our online offer. For this, e.g. Content such as images, videos or texts and buttons belong with which users can express their liking for the content, subscribe to the authors of the content or subscribe to our contributions. If the users are members of the Xing platform, Xing can call up the above. Assign content and functions to the user profiles there. Xing’s privacy policy: https://www.xing.com/app/share?op=data_protection ..

LinkedIn

Functions and content of the LinkedIn service, offered by the inkedIn Ireland Unlimited Company Wilton Place, Dublin 2, Ireland, can be integrated into our online offer. For this, e.g. Content such as images, videos or texts and buttons belong with which users can express their liking for the content, subscribe to the authors of the content or subscribe to our contributions. If the users are members of the LinkedIn platform, LinkedIn can call up the above. Assign content and functions to the user profiles there. Data protection declaration of LinkedIn: https://www.linkedin.com/legal/privacy-policy .. LinkedIn is certified under the Privacy Shield Agreement and thereby offers a guarantee to comply with European data protection law (https: //www.privacyshield. gov / participant? id = a2zt0000000L0UZAA0 & status = Active). Data protection declaration: https://www.linkedin.com/legal/privacy-policy, opt-out: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.

AddThis sharing capabilities

Within our online offer, the “AddThis” service (1595 Spring Hill Rd Suite 300 Vienna, VA 22182, USA) is used to share content from this online offer within social networks (so-called sharing).

The use is based on our legitimate interests, i.e. Interested in spreading our online offer in accordance with Art. 6 para. 1 lit. f. GDPR.

AddThis uses the personal information of the users for the provision and the execution of the sharing functions. In addition, AddThis can use pseudonymous user information for marketing purposes. This data is stored on the user’s computer using so-called “cookie” text files. Data protection declaration: http://www.addthis.com/privacy, opt-out: http://www.addthis.com/privacy/opt-out.

Shariff sharing functions

We use the privacy-protected “Shariff” buttons. “Shariff” was developed to allow more privacy on the net and to replace the usual “share” buttons of social networks. It is not the browser of the user, but the server on which this online offer is located that connects to the server of the respective social media platforms and asks e.g. the number of likes, etc. The user remains anonymous. You can find more information on the Shariff project from the developers of the magazine c’t: www.ct.de.

Created with Datenschutz-Generator.de by RA Dr. Thomas Schwenke